Hudson sponsors Malta Paralympic Team with leading brand, NIKE - Hudson Holdings
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Olympic Partner Programme - Building a Better World Through Sport
Ambushing the Olympics in Swoosh: Lessons from Nike's 2012 campaign
Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
Ambush Marketing in Sports – Lex Sportiva
Nike's Shifts in Track and Field Are Top of Mind as Trials Begin - The New York Times
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
The Nike Adidas Puma Olympic Battle Will Have to Wait - Barrons
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
How Nike Brilliantly Ruined Olympic Marketing Forever
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Special Olympics Oregon and Nike Celebrate 15th Annual Youth Games at Nike World Headquarters | Special Olympics Oregon
2028 Los Angeles Olympics have got first sponsor on board! - InsideSport
Sponsors walking away from the Olympics
Nike avoids Olympic sponsorship restrictions
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Nike Partners with USA Gymnastics Through 2028 Olympic Summer Games – SportsTravel
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Nike takes marketing gold with neon-yellow shoes
Allyson Felix: Olympic athlete says Nike wanted to pay her 70% less after giving birth | The Independent
